GREEN & STONE of CHELSEA est. 1927

Green & Stone of Chelsea, picture framers and supplier of specialist art materials, was first established on the King’s Road in Chelsea in 1927 when Mr Alfred Green and his sons Alfie and Peter were invited to work from the Chenil Gallery by its directors, Augustus John and Bernard Shaw.

In 1934, Green & Stone relocated a 5 minute walk away to 259 King’s Road, a premises previously run as a shop for the Women’s Suffragette Movement. From here Mr Green and his sons continued to run the shop primarily as a picture framing business, offering only a small selection of art materials.

In 1972 my father, Mr Rodney Baldwin, first set foot in the store as trainee manager, eventually buying the business from the Greens in 1978. Since then, he oversaw the successful growth of the framing department, focusing on high quality, hand made frames. The most marked change in the business was the growth of the art materials section. This has increased tenfold, making Green & Stone one of the largest retailers of Fine Art Materials in Europe. Yet its expansion has not led to the business losing any of its traditional charm, Mr Baldwin’s ethos of old fashioned, high quality service is paramount to the shop’s raison d’être.


Today we operate from our shop on the Fulham Road as well as other workshops across south London. We offer a completely bespoke service on frames including superior gilding, ornate swept frames, as well as modern frames to suit your work. We use only the best quality conservational materials, acid-free mountboard and UV protective glass to ensure the longevity of your artwork.  

For more information about framing consultations, time-frames, framing for exhibiting artists and Christmas continue reading below!


To book a consultation with Katie in the framing department downstairs, either ring the shop or email Katie at A consultation requires bringing in your artwork(s). If you have a very clear vision of what you would like we can work out how to bring that to life , but Katie also an expert in providing advice to the undecisive regarding shape, size, finish and more to find the frame that would suit your work best.


As everything is completely handmade and all materials are sourced individually, lead time is roughly 8 weeks. During busy period, such as Christmas, our lead-times increase. Please see below.


At Christmas, any gilded or ornate frames must be ordered by 1st November. All other frames must be ordered by 15th Novemeber in order to guarantee them before Christmas.

If you are making a large order, please contact the framing department well in advance in order to avoid disappointment as whilst these are the deadlines, if there is a high demand for frames we will need more time. 


We love working with artists to frame large bodies of work.

Artists exhibiting at the Gallery who want to frame their exhibiting work should get in touch 16 weeks before the start of their exhibition to book a consultation. 

For local artists exhibiting, Katie is able to make studio visits to measure large bodies of work and can bring a selection of pre-arranged samples.